Scheffelaar Consulting, LLC

Helping Asian and European companies making a successful entry into the US market

The Challenge

Many Asian and European high-tech companies who are successful in their home markets reach a point where they “outgrow” their market, and start looking for new markets to grow their business. They discover that if they would be able to successfully enter the enormous market for high tech products and services in the United States, they would have virtually unlimited opportunities.

Is Your Company Interested in Entering the US Market?

If you are interested in entering the US market, Scheffelaar Consulting will be happy to help you by planning a go-to-market strategy and by doing business development for you in the US to establish a bridge-head before you establish your official US office.

It is quite a challenge to find the first partners and customers for your product in the United States and expand your business from there, but the rewards are great!

You will soon find out that the way of doing business that made you successful in your home markets, may not necessarily work in the US market.

To view some the issues you may encounter when entering the US, click here.

Planning Market Entry

It is important to thoroughly plan your market entry, before making the commitment to enter the market.

A typical entry plan is to first explore the market, then define the entry strategy, create a market entry plan and find a partner or first customer. The next step is usually to open a sales office, hire US sales staff, and eventually open a full US subsidiary.

Scheffelaar Consulting is well positioned to help you explore the market for your product or services, help you with defining your entry strategy and planning your market entry, as well as act as your representative in the US, and help you find your first partners and/or customers, using our industry contacts and knowledge of the high tech markets.

We are a member of an alliance of US based companies that are helping overseas companies establishing themselves in the US, so we can also help you with other services that you will need, such as legal services, financial services, tax services, public relations, and we can bring you in contact with state and local government, who may be able to provide financial incentives to establish themselves with their territory.

We are based in the “Route 128” area, named after the express-way around Boston. Many exciting technology companies are based in the area alongside this highway. The presence of the Massachusetts Institute of Technology (MIT) and Harvard University, combined with a concentration of Venture Firms, makes Boston one of the hottest regions in the nation for the creation of new, innovative technology companies.